PRIVACY POLICY

Last updated: December 8, 2025

SIO ATHLETIC STUDIOS INC. (“Company”, “we”, or “us”) respects your privacy and is committed to protecting it by complying with this policy.

This Privacy Policy describes:

  • The types of information we may collect from you or that you may provide when you visit sioathleticstudios.com (the “Website”) or use our services; and

  • Our practices for collecting, using, maintaining, protecting, and disclosing that information.

We will only use your personal information in accordance with this policy unless otherwise required by applicable law. We take steps to ensure that the personal information we collect is adequate, relevant, not excessive, and used only for limited purposes.

In Canada, “personal information” generally means any information about an identifiable individual. This does not include business contact information such as your name, title, or business address used for professional purposes.

1. Application of This Policy

This policy applies to personal information we collect:

  • On or through this Website;

  • In email, text, or other electronic messages between you and the Website;

  • Through mobile or desktop applications that provide interaction with our Website or booking systems;

  • When you create an account, book a class, complete a waiver, fill out a health questionnaire (such as PAR-Q), or subscribe to communications;

  • When you interact with us on social media platforms.

This policy does not apply to information collected by:

  • Any third-party application or website that may be linked from our Website;

  • Third-party booking platforms or payment processors that have their own privacy policies.

We encourage you to review the privacy policies of any third-party websites you interact with.

2. Information We Collect About You

We collect several types of personal and non-personal information, including:

a. Personal Information

Information that directly or indirectly identifies you, including:

  • Name

  • Address

  • Email

  • Phone number

  • Date of birth (where required for waivers or parental consent)

  • Payment and billing information

  • Account login identifiers

  • Emergency contact information

  • Health information voluntarily submitted by you (e.g., PAR-Q responses, injury disclosures, fitness goals)

  • Any other information you share with us voluntarily

Note: Health information is collected only with your consent and used solely for providing safe fitness services.

You may unsubscribe from marketing communications at any time.

b. Non-Personal Information

This includes aggregated or statistical data that does not identify you individually, such as:

  • Demographics

  • Class attendance numbers

  • General usage statistics

  • Aggregated analytics data

c. Technical Information

Collected automatically as you interact with the Website:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Cookies and tracking identifiers

  • Access times and pages viewed

  • Clickstream data

d. User Interaction Information

This may include:

  • Search queries

  • Class or product viewing history

  • Interaction with emails (opens, clicks)

  • Communication records

3. How We Collect Your Information

a. Directly From You

Including when you:

  • Create an account

  • Book a service

  • Fill out forms, questionnaires, waivers, or consent forms

  • Contact us

  • Subscribe to newsletters

  • Enter promotions or events

b. Automatically Through Cookies and Tracking

We use cookies, web beacons, pixel tags, and similar technologies to collect information about your usage of the Website.

c. From Third Parties

Including:

  • Booking platforms (e.g., Square or other scheduling/payment systems)

  • Analytics providers such as Google Analytics

  • Advertising partners

  • Social media platforms when you engage with our content

4. Cookies and Automatic Data Collection

As you navigate the Website, we may collect information automatically through technologies such as:

Cookies

Small files stored on your browser to enhance your experience.

Flash Cookies

Used for certain Website features.

Web Beacons

Used to track Website engagement and email performance.

You may set your browser to refuse cookies; however, doing so may limit Website functionality.

5. How We Use Your Information

We use the information we collect for purposes including:

  • Operating and presenting our Website

  • Processing bookings, payments, and account management

  • Providing requested services, classes, and updates

  • Sending administrative notices (e.g., cancellations, renewals, schedule changes)

  • Enforcing contractual obligations

  • Improving our Website, products, and services

  • Personalizing your experience

  • Conducting analytics, statistics, and marketing

  • Running promotions, contests, or events

  • Ensuring safety and suitability for physical activity

  • Complying with legal obligations

We will only use your personal information for the purposes disclosed unless you consent to another use or as permitted by law.

6. Disclosure of Your Information

We may disclose personal information:

a. To Service Providers

Such as:

  • Booking and scheduling platforms

  • Payment processors

  • Email and marketing providers

  • Analytics providers

  • IT and security partners

These third parties are contractually obligated to:

  • Maintain confidentiality

  • Use the information only for the purposes disclosed

  • Meet privacy and security standards

b. For Business Transactions

In accordance with law, to a buyer or successor entity in the event of:

  • Merger

  • Sale

  • Reorganization

  • Dissolution

  • Bankruptcy

c. To Comply With Legal or Safety Requirements

We may disclose information if required:

  • By law, court order, or government request

  • To enforce our terms, policies, or rights

  • To protect the safety, property, or rights of the Company, our clients, or the public

  • For fraud prevention or credit risk reduction

d. With Your Consent

For any other purpose disclosed at the time of collection.

7. International Transfers

Some service providers may store or process information outside Canada.
In such cases, your personal information may be subject to foreign laws and access by foreign governments.

We ensure all service providers meet privacy protection standards consistent with this policy.

8. Your Choices

You have choices about how your information is used:

Cookies

Adjust browser settings to block or delete cookies.

Marketing Emails

Opt out at any time by selecting “unsubscribe” or emailing info@sioathleticstudios.com.

Online Behavioral Advertising

You may opt out via the Digital Advertising Alliance of Canada or the Network Advertising Initiative.

9. Data Security

We use administrative, technical, and physical safeguards to protect your personal information. These include:

  • Secure servers and firewalls

  • Encryption for payment transactions

  • Access controls

  • Staff training on privacy practices

However, no system is completely secure. Transmission of data online is at your own risk.

10. Data Retention

We retain personal information only as long as necessary for:

  • The purposes stated in this policy

  • Legal, accounting, or reporting requirements

We may anonymize data for long-term business use.

11. Children Under 13

Our Website and services are not intended for children under 13.
We do not knowingly collect personal information from children under 13.
If we learn we have done so without parental consent, we will delete the information.

12. Accessing and Correcting Your Information

You may request to:

  • Access your personal information

  • Correct inaccurate information

  • Withdraw consent (where applicable)

Contact info@sioathleticstudios.com with your request.

We may require identity verification before granting access.

Under Canadian privacy laws, we may deny requests in certain circumstances (e.g., information about another individual, legal privilege, or commercial confidentiality).

13. Withdrawing Your Consent

You may withdraw your consent to the collection, use, or disclosure of your personal information.
However, certain services may no longer be available if consent is withdrawn.

We will explain the impact before processing your request.

14. Changes to This Policy

We will post any changes to this Privacy Policy on this page.
Material changes will be communicated via email (if available) or a notice on the Website.

15. Contact Information

If you have questions or concerns about this Privacy Policy or our practices, contact:

SIO ATHLETIC STUDIOS INC.

518 Main Street, Unit 4, Schomberg ON, L0G 1T0

info@sioathleticstudios.com or fill out a form on our contact us page.